Work Samples
Strategic/ Exploratory Research
#Experience Sampling #Diary Study #Longitudinal #Big Bets #Product Vision
Thomson Reuters seeks to reimagine its audit software portfolio from the ground up due to rising concerns of competition, new technologies, and changing work styles of users. They need to understand the main areas for strategic investments and what should be the product suite's vision for the future.
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Foundational/ Qualitative Research
#Card-Sorting #Mental Model #Taxonomy #Mobile Lab #SaaS
Thomson Reuters needs to unify terminologies across multiple applications that were developed from the mid-90s to today, as part of the process to move the business to the SaaS model.
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Evaluative/ Quantitative Research
#Benchmarking #Survey #Experimental Design #Field Experiment #Statistics
Domino's is redesigning its in-store systems for its US and international markets. The team needs to know with confidence if the new designs are on the right track and are working as intended, before implementing and rolling them out across the US and the globe.
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