About

I observe, empathize, analyze, and strategize


I come from academia with a background in Sociology and Human-Computer Interaction. Data makes me happy as they are my window to human insights into emotion, cognition, behavior, and structure. I take pride in my strong ownership of solving challenging problems while being articulative with my approach and strategic with research methods that get me closer to the big discovery of insights and knowledge.


Outside work, I'm an avid casual photographer, primarily doing portrait and street photography. Music is my oxygen and that's where I find peace and inspiration.


One big secret of mine is that I could be a surprisingly good singer in the shower.


Work Experience


Tenacity Cloud, 01/2022 - Present

Founding User Experience Researcher and Lead | Blog Post


Instacart, 08/2021 - 01/2022

Senior Researcher


Tubi, 02/2021 - 07/2021

Mixed Methods User Researcher and Lead


Thomson Reuters, 08/2019 - 01/2021

Senior User Experience Researcher


Domino's, 12/2018 - 08/2019

Product UX Researcher


Microsoft, 07/2018 - 09/2018

User Researcher Intern


Slack, 05/2017 - 08/2017

User Researcher Intern


National Opinion Research Center (NORC), 09/2015 - 06/2016

Survey Research Specialist